Due to the rapid evolution in customer demands and needs, the first question to any technology company is becoming "are you a product company or a platform company"? There are lots of companies who are moving from a product based mindset to a platform one with very high adoption rate by customers. The most valuable companies today (Apple, Amazon, Microsoft and Facebook) derive much of their ROI from multi-sided platform business. Though success is not automatic after launching a platform that generates new sources of revenue, the below article is about the reasoning behind why many... more